SS24 – Synthesis

evmlookbook_expertvillagemedia
evmlookbook_expertvillagemedia
evmlookbook_expertvillagemedia
evmlookbook_expertvillagemedia
evmlookbook_expertvillagemedia
evmlookbook_expertvillagemedia
evmlookbook_expertvillagemedia

The ‚Synthesis‘ collection breathes new life into classic tailoring, challenging deeply ingrained archetypes of masculinity.

Organic shapes defy the rigid conventions of traditional menswear, reinterpreting historical silhouettes in a fresh light. Denim, a symbol of feminist empowerment, features prominently in the collection. From its revolutionary inception as blue jeans in a male-dominated work environment to its adoption by women‘s rights activists in the 1960s, denim carries with it the semiotic promise of liberation from patriarchal norms. Additionally, recycled suit fabrics, shirting, and knitwear echo through the collection, all anchored by the leitmotif: ‚body hair.‘ - Emphasizing the autonomy, agency, and individuality of the viewer and wearer.