About the Brand

Avenir in its definition is: future. The work which we do today, takes from yesterday to ensure tomorrow. Avenir is a circular, purpose driven fashion brand based in Berlin.

Founded by Sophie Claussen in 2020 upon the value of uncompromising commitment to conscious design and production. With ecological and social consequences at the core of our work, Avenir is dedicated to constructing from pre-existing materials within honest working conditions.

Clothing is a powerful form of self-expression, both privately and publicly. As a brand dedicated to facilitating personal expression, Avenir designs items that empower individuals to communicate effectively. Avenir provides power dressing solutions to the environmentally and style conscious individuals. Creating garments which convey shared values of quality design, environmental consciousness and an appreciation for fashion.

Our core strength lies in circular production, emphasizing upcycling and waste reduction in our designs. Avenir embraces a Circular Business Model, prioritizing environmental restoration and social responsibility through circular supply chains, resource reduction, and innovation. Avenir offers a dual line approach, with our ‚Blue Line‘ offering unique, made-to-order upcycled garments, celebrating individuality and slow design. Simultaneously, the ‚Red Line‘ provides accessible eco-conscious ready-to-wear options.

Through Avenir, clothing transforms into a means of personal expression and impactful communication.

Sustainability Mindset

Avenir is committed to a Circular Business Model that prioritizes environmental restoration and social responsibility. This model encompasses circular supply chains, resource reduction, product life extension, and regenerative systems.

Our core strength lies in circular production, emphasizing up-cycling and waste reduction.

“Circular business models are sustainable business models that align with a circular economy, where products, components and materials are kept at their highest function and value at all times to minimise the flow of resources through the economy.”

Avenir uniquely follows a dual line approach, offering a 'Blue Line' for made-to-order, upcycled garments, and a 'Red Line' for eco-conscious ready-to-wear options. This form of design encourages rethinking of the design and life cycle of a product from the starting point, with the ultimate aim to protect the environment throughout.

This model follows a holistic approach regarding the relationships within and outside the business. Besides economic criteria it focuses on the ecological and social consequences of the activity and life cycle. Ethical sourcing, transparent supply chains and continuous innovation ensure our garments are embodying our values.