The label collaborates with partners who offer leftover fabrics by the meter, allowing for larger-scale production. Simple cuts are elevated by interesting materials like woven denim, creating an elegant extravagance.

Avenir embodies this philosophy, balancing robustness with softness, and classic with modern. The reinterpretation of denim pieces is central to the brand's DNA. 

'I aim to develop Avenir into a label that is much more than just a brand: a place where you can purchase, give back, or learn something new. I don't want to point fingers and say, 'You're doing it wrong.' Instead, I want to showcase the amazing possibilities out there through my label.'  - Sophie Claussen

This vision inspired the name Avenir, which means 'future' in French, carrying a positive connotation.