Craft and Creativity
'Real luxury demands time' – Sophie Claussen
Sustainability is a core element of Avenir, where the challenge of continuously creating something new from old materials is embraced.
'I love working with scarcity because it pushes my creativity even further.' – Sophie Claussen
Our Vision
The label collaborates with partners who offer leftover fabrics by the meter, allowing for larger-scale production. Simple cuts are elevated by interesting materials like woven denim, creating an elegant extravagance.
Avenir embodies this philosophy, balancing robustness with softness, and classic with modern. The reinterpretation of denim pieces is central to the brand's DNA.
'I aim to develop Avenir into a label that is much more than just a brand: a place where you can purchase, give back, or learn something new. I don't want to point fingers and say, 'You're doing it wrong.' Instead, I want to showcase the amazing possibilities out there through my label.' - Sophie Claussen
This vision inspired the name Avenir, which means 'future' in French, carrying a positive connotation.